As the founders of natural nutrition, we’re dedicated to using the best, all-natural ingredients. We know consumers like you want a list of ingredients that you can read, which is exactly why we created TruFood. We’ve also heard from consumers that they want to understand what these ingredients do and why they’re beneficial for their pup.

Each ingredient we choose has a functional benefit. We didn’t just throw in a bunch of fruit and veggies because it looks nice. We carefully and thoughtfully choose each ingredient.